What each school will actually ask of your family.
College guidance arrives in fragments. A counselor handles applications and essays. What each school will really cost, and whether your family can carry it, is a separate question. An acceptance letter is usually what finally forces it.
We take on that question, working out what each school is likely to cost after aid and how it fits with everything else you’re funding. Admissions and essays are a counselor’s job, not ours, and we’ll work with yours.
Paying for school is personal. Most parents are weighing how much of their own retirement to put toward it, or whether their child should borrow. We’d rather talk about that early.
Financial Fit
What your family can responsibly commit, measured against your goals and assets, not a published price.
Cost and Aid, School by School
Two schools with the same sticker price can ask very different things of a family once aid is counted. We model it school by school and look for aid and scholarships your student may be positioned to pursue. Then we revisit the numbers as things change.
Coordinated, Not Duplicated
We work alongside your counselor or educational consultant, not in place of them. That way the school list and the funding plan come from the same facts.
Built from firsthand experience, not adapted from someone else’s playbook.
No one set money aside for my education, so I borrowed and worked two jobs my freshman year. I signed for grants and loans I didn’t really understand. I wasn’t aware of the true cost of school until after I had already been accepted. By then it was too late.
Martial Frindéthié, Co-CEO & Chief Compliance Officer
We start that conversation years earlier.
Martial built this program at GenEra Wealth. It comes out of years of education planning work with families at earlier firms, and out of studying where that work fell short.
Let’s look at the whole picture.
Whether you’re years out or filling out applications now, we’ll start with where your student stands and what your family can realistically support.
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